We are kicking off our “Featured Start-up of the Month” blog by introducing EventMobi by 5 Touch Solutions. EventMobi is an innovative and interactive mobile guide that has recently been adopted by MaRS and is set to be unveiled shortly at Net Change Week 2010.

EventMobi was created with the intent of at modernizing the event management industry. Currently, paper waste is a major source of inefficiency, both from the standpoint of the organizer who ends up printing much more material than is often necessary, as well as from the perspective of the attendee carrying it around. The ability that attendees have to network amongst themselves is another painful shortcoming of the event management status quo.

5 Touch Solutions set out to solve these two problems and further empower attendees and organizers to enhance their experience at the event. EventMobi puts the entire event at the palm of the attendees’ hand. They can search and browse through the agenda, event maps and speakers’ or delegates’ bios as well as access all available information regarding sponsors and exhibitors directly from their Smartphone instead of flipping through endless paper brochures. Further, EventMobi engages attendees and increases their participation at seminars by enabling them to respond to real-time polls or surveys while the conference takes place. The value added to their patrons by this feature in particular, was sufficient for MaRS to get on board and adopt this platform for of their larger upcoming events.

Last but certainly not least, EventMobi’s platform allows event managers to increases their sponsorship revenue by giving their sponsors or exhibitors new ways of reaching attendees. Sponsors can brand the mobile guide, create rich company profiles and use eCoupons to drive foot traffic to their booth or use interactive mobile banner ads.

For more information visit www.5TouchSolutions.com